The Use of Information from and about Competitors in Small Business Management
通过对小企业主/经理的访谈,发现他们使用竞争对手信息的频率低于客户和供应商,且不深入分析竞争对手产品或服务,也不与其建立正式合作。
Interviews of small business owner/managers were conducted to determine the extent to which they use information from competitors and about competitors. A combination of quantitative and qualitative information indicated that small business managers used competitors less frequently than customers and suppliers as sources of information. In addition, the managers did not analyze the competitors’ products or services closely, and they did not enter into formal arrangements with them.