小企业管理中来自竞争对手和关于竞争对手的信息的使用

The Use of Information from and about Competitors in Small Business Management

ENTREPRENEURSHIP THEORY AND PRACTICE · 1989
被引 62
人大 AFT50ABS 4*

中文导读

通过对小企业主/经理的访谈,发现他们使用竞争对手信息的频率低于客户和供应商,且不深入分析竞争对手产品或服务,也不与其建立正式合作。

Abstract

Interviews of small business owner/managers were conducted to determine the extent to which they use information from competitors and about competitors. A combination of quantitative and qualitative information indicated that small business managers used competitors less frequently than customers and suppliers as sources of information. In addition, the managers did not analyze the competitors’ products or services closely, and they did not enter into formal arrangements with them.

小企业管理竞争对手分析市场营销产业组织