An Analysis of the Impact of Supplier Strategies and Relationships on Small Retailer Actions, Perceptions, and Performance
研究320家小型五金零售商与批发商的关系，发现更紧密的关系（更高正式性、更频繁沟通）能降低不确定性、增加自主性，并促进规划与广告使用，但对财务绩效无系统影响。
Relationships between small hardware retailers and their wholesalers were examined. Retailers (n = 320) reported that closer relationships with wholesalers, characterized by greater formality and more frequent and intense communications, experienced less uncertainty, more autonomy, and made more frequent use of planning and advertising to control output markets. Supplier strategies had no systematic impact on small retailers’ financial performance.