供应商行为及其对客户满意度的影响:谈判行为的新特征
Supplier behavior and its impact on customer satisfaction: A new characterization of negotiation behavior
Journal of Purchasing and Supply Management · 2018
被引 25
ABS 3
- M. Carmen Saorín‐Iborra 通讯
- Gustavo Cubillo
供应链管理客户满意度谈判行为市场营销行为经济学