探索在线消费者购买决策中的性别差异:在线产品展示视角
Exploring Gender Differences in Online Consumer Purchase Decision Making: An Online Product Presentation Perspective
Information Systems Frontiers · 2018
被引 268 · 同刊同年前 4%
ABS 3
- Xiaolin Lin 通讯
- Mauricio Featherman
- Stoney Brooks
- Nick Hajli
消费者行为电子商务市场营销社会心理学人机交互