A comparative study of food values between the United States and Norway
用最佳-最差标度法比较美国和挪威消费者对食物价值观的重视程度，发现两国消费者最看重安全，最不看重便利和新奇，但美国消费者更看重价格，挪威消费者更看重天然性。
We compare the food values in the USA and Norway using the best–worst scaling approach. The food values examined are aimed at capturing the main issues related to food consumption such as naturalness, taste, price, safety, convenience, nutrition,novelty, origin, fairness, appearance, environmental impact and animal welfare. Results show that respondents in both countries have mostly similar food values,with safety being the most important value; while convenience and novelty are the least important values. Specifically, US respondents consider price more important and naturalness less important than Norwegian respondents.