Performative Work: Bridging Performativity and Institutional Theory in the Responsible Investment Field
通过对一家大型金融数据公司七年的定性研究，发现其最初试图通过表演性方法改变责任投资领域失败，但后来通过关注设备的规范性和规制性关联成功实现了另一种表演性，提出了“表演性工作”概念来理论化这一路径。
Callon’s performativity thesis has illuminated how economic theories and calculative devices shape markets, but has been challenged for its neglect of the organizational, institutional and political context. Our seven-year qualitative study of a large financial data company found that the company’s initial attempt to change the responsible investment field through a performative approach failed because of the constraints posed by field practices and organizational norms on the design of the calculative device. However, the company was subsequently able to put in place another form of performativity by attending to the normative and regulative associations of the device. We theorize this route to performativity by proposing the concept of performative work, which designates the necessary institutional work to enable translation and the subsequent adoption of the device. We conclude by considering the implications of performative work for the performativity and the institutional work literatures.