渠道整合质量、感知流畅性与全渠道服务使用:内外部使用体验的调节作用

Channel integration quality, perceived fluency and omnichannel service usage: The moderating roles of internal and external usage experience

Decision Support Systems · 2018
被引 361 · 同刊同年前 1%
ABS 3
全渠道营销服务管理消费者行为渠道整合