先前国内经验与先前共享经验在年轻企业国际化中的作用

The role of prior domestic experience and prior shared experience in young firm internationalization

INTERNATIONAL SMALL BUSINESS JOURNAL · 2017
被引 25
人大 A-ABS 3

中文导读

研究了创始团队的先前国内经验如何限制企业国际销售增长,而先前共享经验则通过团队熟悉度和交互记忆系统帮助企业在不确定的国际环境中更快学习并取得更好业绩。

Abstract

This article examines how the prior domestic experience of a founding team influences an entrepreneurial firm’s ability to grow international sales. We argue that such experience leads to domestic mind-sets, which limit a team’s ability to perceive and interpret international stimuli and impact negatively upon international sales growth. Previous studies have overlooked the shared component of such experience. Prior shared experience allows ventures to learn faster from internationalization as a result of team familiarity and transactive memory systems. In uncertain environments, such as geographically distant regions, ventures that have founding teams with prior shared experience are able to outperform those without such experience.

创业国际化团队经验认知心理学市场营销