营销组织中人力资源管理政策的应用：对业务和营销战略实施的影响
The application of human resource management policies within the marketing organization: The impact on business and marketing strategy implementation
Industrial Marketing Management · 2018
被引 99
ABS 3
- Eric M. Olson 通讯
- Stanley F. Slater
- G. Tomas M. Hult
- Kai M. Olson
市场营销人力资源管理营销战略商业战略营销管理