消费者智慧:一个包含五个整合维度的理论框架

Consumer Wisdom: A Theoretical Framework of Five Integrated Facets

Journal of Consumer Psychology · 2018
被引 64
FT 50ABS 4★

中文导读

基于31个现象学访谈,提出消费者智慧的五个心理维度(意向性、沉思、情绪掌控、开放性和超越),帮助研究者和消费者理解并提升个人与集体福祉。

Abstract

We establish a parsimonious theoretical framework of consumer wisdom based on five mutually reinforcing psychological facets. Our research draws from wisdom literature and a set of 31 phenomenological interviews with informants who were identified through a multi‐stage nomination process. The five facets of consumer wisdom that emerged are Intentionality, Contemplation, Emotional Mastery, Openness, and Transcendence. Together, they comprise a data‐grounded, aspirational model of consumer wisdom—for researchers as well as consumers—to understand, maintain, and improve personal and collective well‐being. We discuss the implications of the framework and directions for future research.

消费者研究心理学市场营销幸福感