如果你将在24小时内付款,请按1:自动规划提示减少信用卡逾期

If You Are Going to Pay Within the Next 24 Hours, Press 1: Automatic Planning Prompt Reduces Credit Card Delinquency

Journal of Consumer Psychology · 2018
被引 28
FT 50ABS 4★

中文导读

通过现场实验发现,自动电话提示让欠款人选择具体还款时间窗口,能显著提高还款率、减少信用卡逾期,是一种低成本可推广的干预手段。

Abstract

People often form intentions but fail to follow through on them. Mounting evidence suggests that such intention‐action gaps can be narrowed with prompts to make concrete plans about when , where , and how to act to achieve the intention. In this paper, we pushed the notion of plan‐concreteness to test the efficacy of a prompt under a minimalist automated calling setting, where respondents were only prompted to indicate a narrower duration within which they intent to act. In a field experiment, this planning prompt significantly helped people to pay their past dues and get out of debt delinquency. These results suggest that minimalist automatic planning prompts are a scalable, cost‐effective intervention.

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