Supply chain centric product line selection: a functional risk focused approach
研究帮助供应链管理者在新产品开发早期选择风险最小的产品组合，通过评估产品属性对规划、采购和物流三大供应链功能的影响，并用Black & Decker电动工具案例演示方法。
In view of the significant implications of new product design decisions for the entire supply chain of a product focused manufacturing enterprise, the underlying research motivation in this work is to aid supply chain managers to converge upon the least risk-averse product profile(s) at early stages of product development such that subsequent supply chain planning and coordination activities can be seamlessly addressed. To this end, technical aspects related to a product line are assessed from the perspective of considerations related to three primary supply chain functionalities namely: planning, sourcing and logistics. A product profile within a product line is represented in terms of underlying attribute levels of respective product attributes. Three broader supply chain risks are assumed to exist in various states in terms of parent nodes and associated root nodes in that their interdependencies are considered as well. Thereafter, a detailed mathematical formulation is evolved where-in three different objective functions corresponding to the pertinent risk states are formulated with an objective to select least risk-averse product profile(s). Solution methodology is illustrated using case example of Black and Decker’s power tool product line. Based on subsequent analysis, implications for practitioners are explicated and discussed in detail.