企业家在邮件调查中的回答行为

Response Behavior of Entrepreneurs in a Mail Survey

ENTREPRENEURSHIP THEORY AND PRACTICE · 1990
被引 54
人大 AFT50ABS 4

中文导读

研究了新科技型企业家在邮件调查中的项目回答率和回答质量,发现其与普通人群的异同,并讨论了如何利用回答质量技术从调查数据中获取更多信息。

Abstract

As research in new and small businesses increases there is a need for increasing rigor in the area. In an effort to provide a basis for some improvement, an examination of item response rates and response quality in a recent survey of new, technologically oriented businesses has been conducted. The results show areas of similarity and differences between entrepreneurs and a general population. The application of response quality techniques to obtain additional information from survey data is also discussed.

创业研究调查方法小企业数据质量