企业家性别角色刻板特征感知:女性的评价

Perceptions of the Sex-Role Stereotypic Characteristics of Entrepreneurs: Women's Evaluations

ENTREPRENEURSHIP THEORY AND PRACTICE · 1991
被引 229
人大 AFT50ABS 4*

中文导读

研究女性对成功企业家性别角色刻板特征的感知,发现女性领导公司的女性更看重女性特质,但两组均更看重男性特质。

Abstract

This study examined women's perceptions of the sex-role stereotypic characteristics of the successful entrepreneur. Women in female-headed companies gave greater weight to feminine attributes than women who worked in companies headed by men. However, both groups assigned more weight to masculine attributes in the profile of the successful entrepreneur.

女性创业性别角色创业认知社会心理学