Perceptions of the Sex-Role Stereotypic Characteristics of Entrepreneurs: Women's Evaluations
研究女性对成功企业家性别角色刻板特征的感知,发现女性领导公司的女性更看重女性特质,但两组均更看重男性特质。
This study examined women's perceptions of the sex-role stereotypic characteristics of the successful entrepreneur. Women in female-headed companies gave greater weight to feminine attributes than women who worked in companies headed by men. However, both groups assigned more weight to masculine attributes in the profile of the successful entrepreneur.