The Formation of Environmentally Friendly Intentions of SME Owner-Managers in an Emerging Country: The Case of Tunisian’s Textile–Clothing Industry
研究了突尼斯纺织服装业中小企业所有者管理者的环保意向，发现理性行动理论能有效预测其环保意向，对理解新兴市场中小企业环保行为有参考价值。
We have little empirical evidence about the environmentally friendly, intention of owner-managers of small- and medium-sized enterprises (SMEs) in emerging country context despite recent developments of proenvironmental, practices. The main objective of our study is to address this gap by exploring the antecedents of environmentally friendly intentions among SME owner managers in, emerging market context. To achieve this objective, we test our, hypotheses in the textile–clothing industry in Tunisia. The textile–clothing industry represents high ecological risk due to the waste discharged into the environment. Our empirical observations confirm that the reasoned action approach is particularly robust to predict environmentally friendly intentions of SME owner-managers in an emerging market context.