Selecting Methodologies for Entrepreneurial Research: Trade-offs and Guidelines
描述了创业研究中不同研究方法的优缺点，并提供了选择具体方法的指南，帮助研究者权衡各种方法的利弊。
Entrepreneurial (including small-business) research is characterized by a large number of different research methodologies, each of which possesses advantages and disadvantages. Hence an entrepreneurial researcher must consider the trade-offs associated with each type of methodology. This paper describes these trade-offs and develops a set of guidelines that a researcher can use for selecting a specific type of methodology.