体育赛事转播收入分配问题研究

Sharing the Revenues from Broadcasting Sport Events

Management Science · 2019
被引 92
人大 A+FT50UTD24ABS 4*

中文导读

研究了体育联赛转播收入在参赛队伍间的分配问题,为平均分配和让步平分两种规则提供了公理化和博弈论基础,并以西班牙足球甲级联赛为例验证了混合方案的效果。

Abstract

We study the problem of sharing the revenues from broadcasting sport league events among participating teams. We provide direct, axiomatic, and game-theoretical foundations for two focal rules: the equal-split rule and concede-and-divide. The former allocates the revenues generated from broadcasting each game equally among the participating teams in the game. The latter concedes each team the revenues from its fan base and divides equally the residual. We also provide an application studying the case of sharing the revenue from broadcasting games in La Liga, the Spanish Football League. We show that hybrid schemes, combining our rules with lower bounds and performance measures, yield close outcomes to the current allocation being implemented by the Spanish National Professional Football League Association. This paper was accepted by Manel Baucells, decision analysis.

广播收入分配等分规则让步再分配规则西班牙足球甲级联赛