不满、不确认与不信任：通过负面电子口碑（eWOM）的价值共毁的实证检验

Dissatisfaction, Disconfirmation, and Distrust: an Empirical Examination of Value Co-Destruction through Negative Electronic Word-of-Mouth (eWOM)

• Ki-Chan Nam 通讯
• Jeff Baker
• Norita Ahmad
• Jahyun Goo