Consumer Reactions to Drip Pricing
研究了滴漏定价策略（先展示部分价格，后续逐步揭示额外费用）如何影响消费者的选择和满意度。
This research examines how drip pricing—a strategy whereby a firm advertises only part of a product’s price up front and then reveals additional mandatory or optional fees/surcharges as the consumer proceeds through the buying process—affects consumer choice and satisfaction.