为什么消费者偏好静态而非动态定价方案？一项关于更好地理解时间变化定价方案低偏好的实证研究

Why do consumers prefer static instead of dynamic pricing plans? An empirical study for a better understanding of the low preferences for time-variant pricing plans

• Christian Schlereth 通讯
• Bernd Skiera
• Fabian Schulz