消费品包装行业的新产品成功：一种购物者营销方法
New product success in the consumer packaged goods industry: A shopper marketing approach
International Journal of Research in Marketing · 2018
被引 48
ABS 4
- Lien Lamey 通讯
- Barbara Deleersnyder
- Jan‐Benedict E.M. Steenkamp
- Marnik G. Dekimpe
市场营销消费者行为零售管理产品创新