Emotional Ability and Associative Learning: How Experiencing and Reasoning about Emotions Impacts Evaluative Conditioning
通过五项研究，发现体验情绪的能力增强内隐态度形成，而推理情绪的能力则削弱内隐态度对外显评价的影响，并考察了品牌熟悉度和刺激配对时机的作用。
We extend evaluative conditioning research by examining how differences in emotional ability impact implicit and explicit attitude formation from conditioning. Across five studies, the ability to experience emotional information enhanced the valence of implicit attitudes toward a conditioned stimulus (CS). Conversely, the ability to reason about emotional information reduced the impact of implicit CS attitudes on subsequent explicit evaluations. Furthermore, we examine how brand familiarity and the timing of conditioned and unconditioned stimulus pairings impacts attitude formation. Implications for associative learning and persuasion are provided.