购物动机与情绪对在线购物行为的影响：有购物经验的顾客群体与潜在购物顾客群体

The Impact of Shopping Motives and Emotions on Online Shopping Behavior: Shopping-experienced Customer Group vs. Potential Shopping Customer Group

• Deok-ran Hwang
• Youngchan Choe
• Junghoon Moon
• Mi Young Kim