The Formation of Organizational Reputation
综述四十年组织声誉形成研究，梳理博弈论、战略、宏观认知、微观认知、文化社会学和传播学六种视角，比较它们对声誉本质和形成机制的不同假设，并讨论对稳定性与变化、控制与争议、微观-宏观关系的理论启示。
In this article, we review four decades of research on the formation of organizational reputation. Our review reveals six perspectives that have informed past studies: a game-theoretic, a strategic, a macro-cognitive, a micro-cognitive, a cultural-sociological, and communicative one. We compare and contrast the different assumptions about what reputation is and how it forms that characterize these perspectives, and we discuss the implications of these differences for our theoretical understanding of stability and change, control and contestation, and the micro–macro relationship in the complex process of reputation formation.