Design Factors Influencing Willingness‐to‐Pay Estimates in the Becker‐DeGroot‐Marschak (BDM) Mechanism and the Non‐hypothetical Choice Experiment: A Case of Biofortified Maize in Zambia
研究了BDM机制与非假设性选择实验在估计非市场商品支付意愿时产生差异的原因，发现培训机会和词典编纂行为是重要设计因素，对赞比亚生物强化玉米的支付意愿估计有显著影响。
Abstract Two of the experimental methods used to estimate willingness‐to‐pay ( WTP ) for a non‐market good, the Becker‐DeGroot‐Marschak ( BDM ) mechanism and the non‐hypothetical choice experiment ( nHCE ) often lead to significantly different WTP estimates, complicating the choice between the methods. In Zambia the same group of researchers used both techniques to evaluate WTP for orange maize, which provides more vitamin A than other varieties. This provided an opportunity to analyse the sources of the difference. In the BDM experiment, one group of respondents was provided with more training opportunities than the other, and made higher bids. Accounting for lexicographic behaviour in the nHCE reduced the estimated WTP . These two design factors together resulted in a decrease in the WTP difference for orange maize (1,279–632 ZMK ) although the difference remains statistically significant. More training was also shown to eliminate the effects of different orders in which maize varieties were presented.