Porter's (1980) Generic Strategies and Performance: An Empirical Examination with American Data
基于美国耐用消费品企业的分类数据，比较了不同战略集群的绩效差异，并探讨了战略行为对绩效的解释作用。
In Part I of this paper, published in O.S. 7/1, we compared the strategic clusters that emerged from a taxonomy of consumer durable businesses to three strategies suggested by Porter (1980). We discovered clusters that pursued combinations of Porter's differentiation and cost leadership strategies, and also those that did not. The purpose of this paper is to compare the performance of these groups of clusters, discuss the differences in strategic behaviour among them that may explain performance, and elicit some normative implications.