目的地信念、活动满意度与活动营销中访问后产品接受度:来自旅游体验的结果

Destination beliefs, event satisfaction and post-visit product receptivity in event marketing. Results from a tourism experience

JOURNAL OF BUSINESS RESEARCH · 2018
被引 95
人大 A-ABS 3
旅游营销事件营销消费者行为目的地管理