Common Threats and Managing Reputation in Executive Search Firms
研究了高管猎头公司如何通过多元化服务、突出象征资本和加强合作来应对金融危机、专业地位质疑和社交媒体招聘普及三大威胁，并基于“跟上琼斯”的比喻提出三种声誉管理策略。
Abstract A free video abstract to accompany this article can be found online at: https://www.youtube.com/watch?v=IziwDorbeGU This paper provides important insights into how executive search firms can successfully manage their reputations to overcome major threats to their organizations. The paper focuses on three threats faced by executive search firms: the global financial crisis; questions around the sector's professional status; and the proliferation of social media for recruitment. Our data show that there was not a single coherent response from firms, but a piecemeal approach that focused on three forms of reputation management. First, diversifying service offerings; second, highlighting their symbolic capital; and third, connecting their firms to clients and candidates through partners. Building on our data and the theoretical literature, we provide a framework for understanding how professional service firms can manage their reputations in response to common threats, based on three categories from the English idiom ‘keep up with the Joneses’. First, moving away from the Joneses; second, fencing out the Joneses; third, networking more than the Joneses. We provide theoretical and practical insights around how organizations can manage their reputations in response to threats which are common across sectors.