微观世界中的创业决策

Entrepreneurial decision-making in a microcosm

MANAGEMENT LEARNING · 2018
被引 26
人大 A-ABS 3

中文导读

研究学生在模拟创业的筹款项目中如何在不同阶段使用因果逻辑、效果逻辑和拼凑等机会管理行为,发现学生实际使用了多种行为,建议高校创业课程加强这方面的教学。

Abstract

This study investigates when, how and why students use opportunity management behaviours (causation, effectuation and bricolage) within a fundraising project that acted as a microcosm of the entrepreneur’s world. Such a pedagogical device reveals students’ use of different opportunity management behaviours over the different stages of entrepreneurship. Although research has confirmed the use of these behaviours by entrepreneurs, how student entrepreneurs learn, and practice, them, remains underexplored. Causation is the predominant focus for university teaching, yet our data reveal that students adopted all three behaviours at different stages of the fundraising project as they responded to different contextual forces. Our findings suggest that opportunity management theories should take a more prominent role in the higher education entrepreneurship curriculum. Educators also need to provide a better means of facilitating students to learn about, and practice, a greater repertoire of opportunity management behaviours than is currently the case.

创业教育机会管理行为教学法因果逻辑拼凑