研发投资与广告费用的比较价值相关性:聚焦股票市场、公司规模和行业

The Comparative Value Relevance of R&D Investment and Advertising Expenses: Focusing on Stock Markets, Firm Size, and Industries

JOURNAL OF BUSINESS RESEARCH · 2013
被引 0
人大 A-ABS 3
会计学公司金融资本市场研发管理广告经济学