给老板和下属的礼物选择不同：权力与给予者-接受者角色对消费者礼物偏好的交互作用

Your gift choice for your boss versus your subordinate would not be the same: The interplay of power and giver-receiver role on consumers' gift preferences

• Woo Jin Choi · 首尔市立大学
• Jaehong Park · 庆熙大学
• Ho-Jung Yoon 通讯