感官品牌体验如何影响品牌资产？考虑顾客满意度、顾客情感承诺和员工共情的作用

How does sensory brand experience influence brand equity? Considering the roles of customer satisfaction, customer affective commitment, and employee empathy

• Oriol Iglesias
• Stefan Marković 通讯
• Josep Rialp Criado · 巴塞罗那自治大学