Finding good relationships – intended and realized relational governance of international fine wine exchanges
研究了精品葡萄酒生产商与进口商之间跨国交易的关系治理变化,发现预期采用关系治理的交易可能被终止、降级为市场治理或成为不完整关系,并揭示了组合效应对治理选择的影响。
Changes in relational governance have mainly been documented in the form of relationship building, developments and repairs related to tensions, or break-ups of otherwise strong relationships. In this paper, we take a closer look at the relational governance of long-distance international exchanges between producers and importers of fine wine. We contribute by providing evidence for several novel relational governance changes, and we document portfolio effects on governance choices. Fine wine producers and importers intend on relational governance for most of their international exchanges, but they may end up being terminated, relegated to market governance, or settle as incomplete relationships.