品牌性别与基于消费者的品牌资产在Facebook上的研究：消费者品牌参与和品牌热爱的中介作用

Brand gender and consumer-based brand equity on Facebook: The mediating role of consumer-brand engagement and brand love

• Joana César Machado 通讯
• Leonor Vacas de Carvalho
• Salim Azar
• Ana Raquel André
• Bárbara Santos