Prosocial Motivation and Incentives
这篇综述探讨了当提供具有社会回报但难以衡量的商品和服务时，亲社会动机如何影响激励设计，并强调异质性亲社会动机对代理人选择的重要性。
This review explores the role of incentives in providing goods and services that have significant social returns not captured in private returns, and where outcomes and performances are not easy to measure. We discuss how the presence of prosocial motivation among agents involved in the provision of these goods and services changes the design of incentives. The review also emphasises how heterogeneous prosocial motivation puts a premium on selection of agents in this context. We also discuss alternative theories of prosocial motivation.