STRATEGIC SIGNALING AND NEW TECHNOLOGICALLY SUPERIOR PRODUCT INTRODUCTION: A GAME-THEORETIC MODEL WITH SIMULATION
将技术接受模型融入双寡头信号博弈框架，研究需求因素如何决定企业产品技术升级的均衡策略，并通过苹果与三星的案例仿真验证。
User acceptance of technology is essential to determine its success. The current paper incorporates the main properties of the technology acceptance models (TAMs) developed by management scholars into a pre-commitment signaling duopolistic framework, where two competing firms must decide the level of technological improvement of the products being introduced. As a result, the corresponding equilibria of the duopolistic technological games will be determined by demand-based factors, providing a novel approach and complementing the current supply-based economic and operational research models developed in the literature. The proposed model will be simulated numerically to illustrate the strategic optimality of the update process of smartphone and tablet characteristics defined by Apple and Samsung as the market developed.