Successful Scaling in Social Franchising: The Case of Impact Hub
研究了社会特许经营组织Impact Hub如何通过社会使命驱动商业模式创新，实现规模化，并总结出分权决策、共享治理和协作知识共享等关键机制，对社会创业者和特许经营学者有参考价值。
Social entrepreneurs increasingly use franchising to scale social value. Tracey and Jarvis described how social franchising is like commercially-oriented franchising, but noted critical challenges arising from dual goals. We investigate a social franchisor that overcame these challenges and describe how the social mission became the source of business model innovation. We show that the social mission fostered a shared identity that guided the search for adaptations to the franchise model. The shared mission-driven identity created pressure toward (1) decentralized decision-making, (2) shared governance, and (3) a role for the franchisor as orchestrator of collaborative knowledge sharing among franchisees. Findings should help social franchisors avoid common pitfalls and suggest future research questions for social entrepreneurship and franchising scholars.