当商店信用卡伤害零售商:支付信用卡欠款对消费者购买行为的差异化影响

When store credit cards hurt retailers: The differential effect of paying credit card dues on consumers' purchasing behavior

JOURNAL OF BUSINESS RESEARCH · 2018
被引 14
人大 A-ABS 3
消费者行为支付方式零售营销心理账户