用户创业者的多重身份与众筹绩效：通过产品创新性、感知激情和需求相似性的影响

User entrepreneurs' multiple identities and crowdfunding performance: Effects through product innovativeness, perceived passion, and need similarity

• Pyayt P. Oo · 中密歇根大学
• Thomas H. Allison 通讯
• Arvin Sahaym
• Sakdipon Juasrikul