The Gendering of Entrepreneurship on Reality Television
研究通过分析真人秀《创智赢家》第一季的内容和社交互动，揭示媒体如何构建和强化创业领域的性别刻板印象与不平等，对关注性别与创业的学者有参考价值。
Research on gender inequalities in entrepreneurship focuses more often on identifying or overcoming existing barriers rather than examining how stereotypical gendered beliefs and characterizations are created or maintained in the first place. We argue that the media provides a contextualized and sociocultural perspective into the gendering of entrepreneurship. Using a novel multimethod approach based on media framing analysis, we examine the content and social interactions portrayed during the first season of the reality television program Shark Tank to deconstruct the processes that normalize and reinforce gendered stereotypes and inequalities.