Linking green customer and supplier integration with green innovation performance: The role of internal integration
基于176家中国制造企业数据，研究发现绿色客户整合、绿色供应商整合及其交互作用均正向影响绿色创新绩效，且内部整合调节了绿色客户整合与绩效的关系，但对绿色供应商整合的调节作用不显著。
Abstract Although green customer and supplier integration have gained much attention, how it affects green innovation performance is still unclear. This study examines the direct and interaction effects of green customer and supplier integration on green innovation performance and the moderating effect of internal integration, using data from 176 Chinese manufacturing firms. The results reveal that green customer integration, green supplier integration, and their interaction are all positively related to green innovation performance. In addition, internal integration moderates the relationship between green customer integration and green innovation performance, but does not moderate the relationship between green supplier integration and green innovation performance. Further analysis indicate that the effects of interaction term on green innovation performance and the moderating effects of internal integration on the relationship between green supplier integration and green innovation performance are significantly different across different firm sizes, providing useful insights for firms. This study provides novel insights for making environmental policies.