Design Roadmapping in an Uncertain World: Implementing a Customer-Experience-Focused Strategy
提出“设计路线图”方法，以客户体验为核心指导产品功能和技术选择，帮助企业在技术快速变化中保持稳定并聚焦客户需求。
Technology is rapidly changing, and customers are seeking not just products and services but experiences. Traditional approaches to strategic planning using product and technology roadmaps are no longer sufficient. This article describes the emergence of what the authors call “design roadmapping” approaches that are grounded in the creation of customer experiences, and which drive the choices of features, functionality, and technology. Design roadmapping provides stability for the future, even as technologies are changing, and keeps organizations more focused on the customers they are serving.