Corporate Social Responsibility as a Strategic Opportunity for Small Firms during Economic Crises
研究分析了758家西班牙小企业，发现经济危机时企业社会责任导向通过创新和绩效间接提升竞争力，建议小企业将社会责任视为市场成功的战略机遇。
The aim of this study is to analyze if there is a direct causal relationship between small firms’ orientation toward corporate social responsibility and their competitive success, mediated by innovation and performance. A structural equation model has been applied to a sample of 758 small Spanish firms. The results indicate that, in times of economic crisis, socially responsible strategies are a determining factor in firms’ competitiveness. Pragmatic advice for practitioners derives from research results, considering that social responsibility represents an opportunity for small firms in the complex and turbulent time. The findings encourage small firms to manage operations responsibly as a guarantee of market success.