消费者的头脑还是心灵引导原产国效应？认知需求与情感需求的调节作用

Are consumers' minds or hearts guiding country of origin effects? Conditioning roles of need for cognition and need for affect

• Adamantios Diamantopoulos · 维也纳大学
• Maja Arslanagić-Kalajdžić 通讯
• Nicole Moschik