通过微观基础视角审视全球战略

Viewing global strategy through a microfoundations lens

GLOBAL STRATEGY JOURNAL · 2018
被引 176 · 同刊同年前 5%
人大 A-ABS 4

中文导读

探讨微观基础理论如何解释全球战略,指出宏观变量间的关系需通过个体行动者(如管理者)的动机、互动和特征来理解,并介绍特刊论文如何填补该领域空白。

Abstract

Research Summary : The emerging microfoundations literature asserts that macro concepts and macro‐outcomes, such as firm‐level capabilities, performance and strategies, need to be understood in terms of the underlying actions, interactions and characteristics of micro‐level entities, such as individual actors and managers. This literature has specific implications for the understanding of cross‐level explanatory mechanisms; notably, it asserts that all relations between macro variables are mechanisms that involve micro variables. While the microfoundations literature has been influential in the general strategy literature, global strategy has been less impacted by it. This is paradoxical because the research challenges pointed to by the literature are often magnified in the multinational corporation and in a global strategy context, and this context may introduce novel challenges. For example, Google's strategic decision in 2018 to reenter the Chinese market (macro‐level analysis) is best understood through the thinking of decision‐makers in the company, as well as opposition to the move from over 1,000 of its employees. We characterize microfoundations, discuss their relevance to the global strategy, and show how the papers in this special issue fill important microfoundational gaps in the global strategy literature. Managerial Summary : For too long, studies of corporate strategies have focused on the firm as a unit of analysis, as if the firm could decide or think on its own, neglecting the fact that it is managers who think. The underlying motivations, interactions and characteristics of individual managers of companies have often been missing in explanations of global strategy formulation. This can especially be a lacuna in closely‐held companies in emerging countries where decision‐making is more concentrated in the minds of owners, top managers and family members. The microfoundations literature specifically tries to connect the thinking and backgrounds of individual managers with strategic decisions their firm makes. While the microfoundations literature has made some headway in the general strategy literature, the analysis of global strategy has been less impacted by it. This is paradoxical because the research challenges pointed to by the literature are often magnified in the multinational corporation and in a global strategy context. This introductory paper first refines and enunciates microfoundations theory, in its application to global business. It then also shows how the papers in this special issue fill important microfoundational gaps in the global strategy literature.

全球战略微观基础跨国公司战略管理