选择、考虑集与属性过滤

Choice, Consideration Sets, and Attribute Filters

American Economic Journal: Microeconomics · 2018
被引 22
人大 AABS 3

中文导读

提出一种决策者利用各属性上备选方案的相对排名来缩小选择集的程序,并刻画了该程序,说明如何识别潜在偏好和考虑集,解释了吸引效应和折中效应等选择异常。

Abstract

It is well known that decision makers do not always consider all of the available alternatives when making a choice. When the alternatives have attributes, these attributes provide a natural way to form the consideration set. I assume a procedure in which the decision maker uses the relative ranking of the alternatives on each attribute to reduce the size of the choice set. I provide a characterization of the procedure and illustrate how to identify the underlying preference and consideration set. The model explains certain choice anomalies such as the attraction and the compromise effects.

考虑集属性筛选选择异常偏好识别