初创企业家的战略取向:预测取向和风险取向的前因

Strategic orientations of nascent entrepreneurs: antecedents of prediction and risk orientation

SMALL BUSINESS ECONOMICS · 2018
被引 42
人大 A-ABS 3

中文导读

基于262位初创企业家的样本,研究先前经验和环境背景如何影响他们对风险(视为损失还是机会)和预测(重视程度)的取向,有助于理解初创企业家的战略形成过程。

Abstract

Entrepreneurial judgment is crucial for entrepreneurial success. Extant literature argues that prior experience influences entrepreneurial decisions and the identification of attractive decision spaces for entrepreneurial activity is impacted by subjective risk perception and response to this risk. We posit that entrepreneurs develop different preferences for risk and prediction and their decisions reflect these preferences. To understand the strategic orientations of nascent entrepreneurs, using a sample of 262 nascent entrepreneurs, we study the impact of prior experience and the environmental context on the development of two strategic orientations of nascent entrepreneurs: risk orientation, i.e., the extent to which an individual perceives risk as downside loss or an upside opportunity and the prediction orientation, i.e., the extent to which an individual focuses on prediction. In doing so, our study contributes to a better understanding of the strategy formation process among nascent entrepreneurs.

创业企业家战略风险感知创业决策