交易成本特征对移动商务持续使用意愿的影响及购买体验的差异分析

The Influence of the Transaction Cost Characteristics on the Continuous Use Intention in the Mobile Commerce and Difference Analysis of Purchase Experience

JOURNAL OF BUSINESS RESEARCH · 2010
被引 0
人大 A-ABS 3
移动商务交易成本消费者行为电子商务