有效虚拟现实中产品参与的双重模型:想象力、共创、远程临场感和互动性的作用

A dual model of product involvement for effective virtual reality: The roles of imagination, co-creation, telepresence, and interactivity

JOURNAL OF BUSINESS RESEARCH · 2018
被引 278 · 同刊同年前 7%
人大 A-ABS 3
虚拟现实产品参与市场营销人机交互消费者行为