Resourcing Social Enterprises: The Role of Socially Oriented Bootstrapping
研究了八家英国社会企业如何通过建立信誉、运用说服力和创建资源社区等实践，利用社会导向的创业拼凑机制获取资源，为早期社会企业应对资源约束提供启示。
Abstract Resource constraints are a challenge for social enterprises, prompting interest in innovative approaches to address these deficiencies. In this study, we contribute to the literature on resourcing practices in small, early stage, social enterprises by examining the role of socially oriented bootstrapping for resource access. We use data from eight UK social enterprises to reveal organizational practices – building credibility, leveraging persuasion and creating resource communities – that shape a diverse set of bootstrapping mechanisms to facilitate exchange relationships and to enable resource acquisition and mobilization. We argue that the unique position of social enterprises allows them to benefit from socially orientated bootstrapping and they display a complex approach that is shaped by a creative interplay of practices to support value creation through resource exchange.